Category: Writing

2017 Media Consumed: Highlights

Here’s a link to my Pinterest board of media consumed during 2017. It’s always fun to go back and review what I read, listened to and watched. In many ways, it was a year for cyberpunk because I was anticipating Blade Runner 2049 and I wanted to reread Snowcrash. But overall, I didn’t read as […]

My Futuretech Podcast Appearance

I recently appeared on a podcast talking about messagingLAB, the work we do to translate science for specific audiences, my book What’s Your Bio Strategy?, and how life sciences companies are using the blockchain. Listen on Spreaker. Listen on iTunes.

What Is Bio-Strategy?

TL;DR. Bio-strategy is a framework to incorporate biology, biotechnology into your business. “At the dawn of the 21st Century, strategy seems to have gone out of fashion.” – Chet Holmes, Certain to Win The word “strategy” has become so overused that most people have forgotten what strategy really means. John Cumbers and I were inspired to […]

First Drafts: The Ugly, The Bad and The Good

Writing first drafts sucks. For the past few months, I’ve been co-writing What’s Your Bio Strategy? with SynBioBeta founder John Cumbers. We just completed the first draft. It feels monumental. The process of writing a first draft is an epic like Sergio Leone’s classic spaghetti Western The Good, The Bad and The Ugly – one of […]

iGEM is the Future of Biotechnology

Jennifer Lopez and Zachary Quinto. Biotech is going mainstream in a big way. That was the message to the more than 5,600 high school and college students crowded into Boston’s Hynes Convention Center for the 2016 International Genetically Engineered Machine (iGEM) competition. Lopez’s production company is producing CRISPR, a near-future crime drama named after the […]

Career Advice to a Molecular Biologist Starting to Write

Write and write some more. Read the science media. Fill your head with the best writing you can find. Read The New Yorker. Read annual anthologies of the best writing — not just science writing either. Here’s The Best American Essays of 2016. Practice generating ideas on what to write every day. Especially after you read […]

30 Things I Did Before Turning 30

In anticipation of my 54th birthday, I answered this question on Quora: What are the 30 things you did before turning 30 in your life? Learned to skateboard ramps and pools. Memorized every ditch and was part of an informal word-of-mouth network that knew when a new ramp appeared in Ventura. Convinced my parents to drive […]

My Three Words for 2017

Chris Brogan is an inspiration. If you study internet marketing, you’re bound to run across him. He’s smart, honest and prolific. Anthony Iannarino had him on an episode of In The Arena, where he discussed his book, The Impact Equation. I subscribed to Chris’ newsletter and read every word every Sunday morning. A few days ago, Chris mentioned he chooses three […]

A Brief, Personal Reading List – Fiction September 2016

I recently shared this reading list with thesalesblog author and sales guru Anthony Iannarino. Anthony’s extremely well read but admitted he didn’t read much fiction. Here’s what I wrote him: I grew up on science fiction and have read a lot of it and admit it’s inspired my career. But I’ve also read a lot […]

Science Writing Radio: How to Create a Podcast That Actually Delivers Useful Information

Only three percent of marketers say they use podcasts as a content marketing tactic, according to the Content Marketing Institute’s Sarah Mitchell. Among life sciences marketers, the number of podcasts aimed at patients or physicians could probably be counted on both hands. Industry publications such as FierceBiotech, Pharmaceutical Executive and PharmaIQ have embraced the medium […]